Notes from working with small and mid-sized companies: what to connect first, what to postpone, which numbers to watch. Every article names its source and year; where there is no figure, I say so.
A single customer record is the archive in which the online store, the ERP and the CRM recognise the same person as one customer, with one system allowed to correct their data. In 2025 only 41.9% of Italian SMEs ...
ReadAn omnichannel strategy for an SME doesn't start with the channels: it starts with the customer, who is one person and has to be recognised wherever they turn up. In ...
A 90-day marketing plan for an SME is a short list: one measurable objective, the systems that have to talk to each other in order to measure it, three channels at most, ...
The short answer: in most Italian SMEs an artificial intelligence project doesn't stall over the model chosen or the cost of the licence. It stalls because the company's ...
The short answer: integrating CRM and ERP means making sure the customer record, the orders and the payment status exist once only and can be read by both systems. It ...
An SME needs a CRM when customer data lives in more than one place: the ERP, the online store, people's inboxes, spreadsheets. In 2025, according to Istat (the Italian ...